Cairo, Egypt

GTM engineering · Lead operations · Automation

At AOG Developments, a luxury coastal real estate developer, I was the only person running the website, media buying, and marketing automation, and I designed a tested lead-routing prototype for its lead flow. I'm finishing my CS degree at Egypt University of Informatics in Cairo.At AOG Developments I ran the website, media buying and marketing automation alone. CS student in Cairo.

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Skip the animation Work

01 / Signal

How a lead movesHow a lead moves

Five stations between a click and a conversation. This is the path my work is built around.

Fictional leads · rules from the lead-routing prototype

Score

70 / 100

  • Price or payment words+20
  • Site-visit words+30
  • Urgency words+20

Hot

Scoring gate

Hot
Warm
Cold
Rules
  • Budget given: +25
  • Price or payment words: +20
  • Site-visit words: +30
  • Valid phone: +10
  • Urgency words: +20
  • Empty or under 5 characters: -15

  1. 01Click

    A visitor lands from an ad, a search, or a link.

  2. 02Capture

    The form or chat captures who they are — cleanly, once.

  3. 03Qualify

    Rules and questions decide how warm the lead is.

    • email
    • duplicate
    • score

  4. 04Route

    The lead goes to the right rep — fairly, and fast.

    • Rep A
    • Rep B
    • Rep C

    Illustrative · fictional data

  5. 05Respond

    A human follows up while the intent is still fresh.

02 / Work

Selected workSelected work

One system I built and shipped for AOG Developments, one site I built that never launched, and one tested prototype. Each page says what I did, what I did not, and what is not measured.

TOUCHIDLEVIDEO
Illustrative diagram — not a production screenshot

01

Interactive Sales Showroom

Built end-to-end for AOG Developments: an offline touch-screen sales showroom on a 75-inch display, used in production until I left.

deliveredSolo build · Design and development · Used in production
ARENINTERESTTRACK
Illustrative diagram — not a production screenshot

02

Bilingual Hotel Lead-Capture Page

Built end-to-end for AOG Developments: a bilingual Arabic/English lead-capture site for a boutique hotel project, with interest-based lead forms and analytics event tracking. Never launched.

unreleasedSolo build · Design and development · Never launched
INPHONESCOREDEDUPROUTEREP AREP BREP C
Illustrative diagram — not a production screenshot

03

Lead-Routing Automation Prototype

A local lead-routing prototype: phone normalization, lead scoring into Hot, Warm and Cold, duplicate detection and round-robin assignment, tested against six scenario payloads.

prototypeSolo build · Designed for AOG Developments · Never deployed

03 / Capabilities

What I work on

CRM & lead lifecycle design

Stages, fields and handoffs that keep a lead from going cold between marketing and sales.

Workflow automation

Webhooks, validation and routing logic that run the same way every time.

Tools n8n, Telegram Bot API, webhooks

Web builds & internal tools

Landing pages, bilingual flows, and offline touch-screen tools for the sales floor.

Tools HTML, CSS, JavaScript, Node.js, Chrome kiosk mode, Windows batch scripts

Paid acquisition & tracking

Running media buying, then knowing where each lead came from and where it stalled, before anything is automated.

Tools Meta Ads Manager

CRM & lead lifecycle design

Stages, fields and handoffs that keep a lead from going cold between marketing and sales.

Workflow automation

Webhooks, validation and routing logic that run the same way every time.

n8n, Telegram Bot API, webhooks

Web builds & internal tools

Landing pages, bilingual flows, and offline touch-screen tools for the sales floor.

HTML, CSS, JavaScript, Node.js, Chrome kiosk mode, Windows batch scripts

Paid acquisition & tracking

Running media buying, then knowing where each lead came from and where it stalled, before anything is automated.

Meta Ads Manager

Map the journey before automating it

A workflow is only as good as the handoff it replaces.

Test with fictional data first

My current builds run against fixtures before any real lead touches them.

Document the limits

Every project states what was mocked, what broke, and what was not measured.

More about me

04 / Approach

How I work

  1. Map the journey before automating it

    A workflow is only as good as the handoff it replaces.

  2. Test with fictional data first

    My current builds run against fixtures before any real lead touches them.

  3. Document the limits

    Every project states what was mocked, what broke, and what was not measured.

05 / Contact

Let’s route this conversation.

allam@allamashraf.dev

LinkedIn

Open to GTM Engineering & RevOps roles — and selective project collaborations.

Based in Cairo, Egypt.